BRAND + MARKETING COLLATERAL

For my commercial printing class, I was tasked with creating a brand identity. I chose to make my brand a chic cocktail lounge. This was accomplished by researching other similar establishments, creating a brand story and sensory experience, building out a consumer target market, and sticking to brand standards. We created a brand standards page, a business card, a variable data booklet, and a folder to encompass all of our brand collateral.